| We wear cool suits, we wear shiny Shoes; we’re the Blackberry Boys... Oh yeah, we’re the BlackBerry Boys…. |
| Don't the above lyrics take us back to the days when the world got introduced to the revolutionary device in the market that was meant to be the birthright of the executive high-stature class? Doesn't it make you guys ever wonder about the origin and the rationale behind the name BlackBerry for the RIM’s (Research In Motion) most profitable product? |
 | Well, David Placek (President and founder, Lexicon Branding) is the creative brain behind this fruity name. He knew that any corporate ho-hum and unimaginative technical word for a phone would only result in increasing clients’ and bosses’ blood pressures. So his rationale was to find an appellation for this phone that is emblematic of being more entertaining, more joyful and definitely more natural. When it was pointed out that the device buttons resembled a collection of tiny |
| black seeds, the man started exploring varied fruity names and finally settled with BlackBerry because the device was black in colour at that time, and this word is delightful to most ears. |
Posts
